Out of the Box Publishing Shows Off its New Look at Toy Fair 2012!

Out of the Box Publishing Shows Off its New Look at Toy Fair 2012! 

Windsor, Wisconsin– Building on their groundbreaking new packaging launched in 2011, Out of the Box will show off four new box designs at Toy Fair 2012, including a new design for the 2011 best seller, Word on the Street. The new packaging features ‘Easy as 1, 2, 3’ rules right on the back of the box.

Out of the Box publishing will be exhibiting in booth 1031 on the upper level of the Javits Center. Appointments can be made now through the beginning of the show. Press samples and high res images are available upon request. Stop by the booth and mention this press release for a free gift!

Created in collaboration with a leading, New York based design firm, Out of the Box’s new package designs focus on bringing the fun of the game to the front of the box. Bolder colors, a larger face and increased depth and movement draw the customer’s eye and better exemplify the style of the game.

Design improvements were not limited to the front of the box. With these changes, Out of the Box also introduced ‘Easy as 1, 2, 3’ rules for the back of the box. In three simple steps, customers can learn the entire game.  All of the design changes are reflective of Out of the Box’s basic philosophy of keeping games easy to learn, fun for everyone, and quick to play.

Word on The Street®
The Hilarious Tug of Words

On each turn, one team flips over a category card. Then, before the time runs out, they must agree on a word that fits into that category and pull each letter of that word one lane closer to their side of the street. But, if they don’t get it off the street, the other team might pull it back. The first team to pull eight letters off the street wins the game!  Ages 13 and up, 2-10 players, $29.99 suggested retail.

Word on The Street® 
Expansion 1 – New!

Add these fresh, new categories to your Word on the Street game to keep the fun rolling.  Includes 432 new categories, additional cardholder and timer. $15.99 suggested retail, Available March 2012

About Out of the Box Publishing

Since 1999, Out of the Box Publishing has created award winning games that can be learned in minutes, played in less than an hour, and enjoyed for a lifetime. Headquartered in Windsor, WI, Out of the Box produces a gamut of party games, quick-play card games, and engaging strategy games to delight the entire family. Inspiring fun has always been our mission, and happiness can be found….right Out of the Box!


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